Production Process for Animation

Whether you have the first spark of an idea or a fully evolved concept, I will develop the project into the animation you need. All projects are run by myself, Robert Grieves, an experienced Creative Director who fully understands the production process, assuring your budget is channelled into results rather than administration.


The production pipeline:


Here you can see each step of the animation process. As well as being my favoured approach, this pipeline is reflective of how the broader animation industry operate.

1. Briefing

This is our first chance to meet and discuss your ideas. It’s always useful to see some examples of animation you like, as well as any assets you might already have. We can also discuss your goals, rough schedules and budget for the project.

2. Script

An engaging script is crucial for a successful project. If it’s not something you’ve done before, don’t worry. I’ll work with you to create and refine a strong script that’s suited to animation.

3. Feedback

The script is your first chance for feedback, but won’t be your last. Your will have multiple oppurtunities to give feedback if you choose. As with any project, clear feedback allows an efficient process, and an optimal outcome.

4. Design & Illustration

I always enjoy designing the look and feel from scratch, which gives your project its own personality. As well as fresh creations, I can also utilise any existing design. I’ll send you ‘style frames’ to give you a feel of the animation, which I then ask for your feedback on.

5. Storyboard

The storyboard is where your project is brought to life, and when a lot of important decisions are made. It’s your first oppurtunity to see the imagery and script together, and how the characters, compositions and transitions can enliven your idea.

6. Animatic

The animatic is where I edit together the sketches and designs, to build a narrative you can watch with a voice over (rough or finished). An animatic can look basic or impressive – this depends on the project and budget.

7. Voice Over (VO)

At an early stage I’ll provide a rough voice over which allows us to agree on tone and timing before handing over to a voice artist. We can work together to choose the perfect voice talent, and I’m also partnered with an excellent sound studio who are experts in their area. I’ll then direct the recording session, which you can either attend in person or via conference call.

8. Animation

You can now relax, and let me bring your ideas into a fleshed-out form. With an agreed storyboard, designs and VO, I’ll add animated touches to make this project a piece to behold. With a series of updates, I’ll keep you in the know on the project.

9. Music

It’s always a magical moment when animation and music come together, making something far greater than when apart! The composer is crucial to this result, and I’m lucky to know several musical geniuses to collaborate with. Original music can be surprisingly affordable, but library music is always there as an option.

10. Sound Design & Mixing

Sound design is another crucial part of the process. Be it moving text or a bouncing ball, animation is always improved with sound. For over a decade I’ve worked with a studio who make innovative and believable soundtracks, then master the end product to work for any medium.

11. Final Delivery

Now you’ve seen the final animation with audio, and you’re very happy with the result. Now I deliver the final assets. Whether your animation is a 5 minute HD film, or a 5 second gif, the delivery is smoothly managed online. I’ll establish the technical specs and who I will be delivering it to well in advance, so all’s in place for a successful delivery.

12. Digital Marketing

If you need your animation to reach a specific audience, you need a marketing plan. This can be simple or in-depth, and is determined by your projects end goals. Whether you need to reach a small community or a global market, I work with a talented digital marketing co. who will ensure your film gets seen.

The socials