Whether you have the first spark of an idea or a fully evolved concept, BERT will develop the project into the animation you need. All projects are run by Robert Grieves, an experienced Creative Director who fully understands the production process, assuring your budget is channeled into results rather than administration.

Our production pipeline:
Here you can see each step of the animation process. As well as being BERT’s favoured approach, this pipeline is reflective of how the broader animation industry operate.

1. Briefing

Our first chance to meet (in person or digitally) and chat about your ideas. It’s always helpful to see examples of work you like, as well as whatever assets you have. We can discuss your goals for the project, rough schedules and budgets.

coffee

2. Script

An engaging script is vital for a successful animation. If it’s not something you’re comfortable with, don’t worry, we are. We’ll work closely with you to build a script that’s perfectly suited to animation, be it from scratch or by tweaking an existing script.

typewriter-script

3. Feedback

The script is your first stage for feedback, but won’t be the last. Your input continues throughout the project, depending on how involved you want to stay. But as with any process, quick and clear feedback leads to an efficient process, and a better outcome.

feedback-cans

4. Design & Illustration

Designing a look and feel from scratch is how we love to work, giving your project its unique identity. As well as fresh creations, we regularly work from existing design elements. We send you ‘style frames’ that represent a frame from the animation, which we then ask for your feedback on.

pencil-paintbrush-design-illustration

5. Storyboard

The storyboard is where your story is first brought to life, and where so many descisions are made. It’s your first chance to see the pictures and script together, showing how the characters, layouts and transitions can enrich your idea.

storyboard

6. Animatic

The animatic is where we edit together the best sketches and designs available, building a narrative you can watch with a voice over (rough or finished). An animatic can look basic or impressive, all depending on the project and budget.

animatic

7. Voice Over (VO)

From an early stage we’ll provide a rough voice over, called a ‘scratch VO’. This allows us to agree on timing and tone before hiring the voice artist. BERT can work with you to select the perfect voice talent, and are partnered with a great sound studio who are experts in this area. We’ll direct the recording session, which you can attend in person or via conference call.

voice-over-microphone

8. Animation

You can relax and let us bring your ideas into fully articulated life. With an approved storyboard, designs and VO, we’ll be adding all the animated touches to make this project a memorable event to behold. With an agreed series of updates, we’ll keep you in the loop the whole way…

animation-bouncing-ball

9. Music

It’s a magical phase, when picture and music combine to become something much more! It all hinges on the composer, and we’ve several music genuises we work closely with. Original music isn’t just for the elite and can work for all budgets, but there’s no doubt library music is the most affordable. Many of our projects make great use of pre-existing music.

guitar-music-drum

10. Sound Design & Mixing

Sound design binds the whole process. Be it moving text or a bouncing ball, animation always looks better with sound. We’ve worked with a studio for over a decade who create innovative and believable soundtracks, then master the final mix to work for cinema, TV, web and phones

sound-design-and-mixing-headphones

11. Final Delivery

You’ve seen the final animation with audio, and you’re over the moon. Now we deliver the final assets. Whether a 5 minute HD film, or a 5 second gif, the delivery is smoothly managed online. We’ll establish technical specs and who we’ll be sending it to in advance, so everything’s in place for an efficient delivery.

final-delivery

12. Digital Marketing

If you need the animation to reach a certain size and type of audience, you need a marketing plan. This can be simple or complex, but essentially determined by your projects end goals. Whether you need to reach a local community or a global audience, we’re partnered with a brilliant digital marketing co. who know all the tricks to get your film seen.

1. Briefing

Our first chance to meet (in person or digitally) and chat about your ideas. It’s always helpful to see examples of work you like, as well as whatever assets you have. We can discuss your goals for the project, rough schedules and budgets.

coffee

2. Script

An engaging script is vital for a successful animation. If it’s not something you’re comfortable with, don’t worry, we are. We’ll work closely with you to build a script that’s perfectly suited to animation, be it from scratch or by tweaking an existing script.

typewriter-script

3. Feedback

The script is your first stage for feedback, but won’t be the last. Your input continues throughout the project, depending on how involved you want to stay. But as with any process, quick and clear feedback leads to an efficient process, and a better outcome.

feedback-cans

4. Design & Illustration

Designing a look and feel from scratch is how we love to work, giving your project its unique identity. As well as fresh creations, we regularly work from existing design elements. We send you ‘style frames’ that represent a frame from the animation, which we then ask for your feedback on.

pencil-paintbrush-design-illustration

5. Storyboard

The storyboard is where your story is first brought to life, and where so many descisions are made. It’s your first chance to see the pictures and script together, showing how the characters, layouts and transitions can enrich your idea.

storyboard

6. Animatic

The animatic is where we edit together the best sketches and designs available, building a narrative you can watch with a voice over (rough or finished). An animatic can look basic or impressive, all depending on the project and budget.

animatic

7. Voice Over (VO)

From an early stage we’ll provide a rough voice over, called a ‘scratch VO’. This allows us to agree on timing and tone before hiring the voice artist. BERT can work with you to select the perfect voice talent, and are partnered with a great sound studio who are experts in this area. We’ll direct the recording session, which you can attend in person or via conference call.

voice-over-microphone

8. Animation

You can relax and let us bring your ideas into fully articulated life. With an approved storyboard, designs and VO, we’ll be adding all the animated touches to make this project a memorable event to behold. With an agreed series of updates, we’ll keep you in the loop the whole way…

animation-bouncing-ball

9. Music

It’s a magical phase, when picture and music combine to become something much more! It all hinges on the composer, and we’ve several music genuises we work closely with. Original music isn’t just for the elite and can work for all budgets, but there’s no doubt library music is the most affordable. Many of our projects make great use of pre-existing music.

guitar-music-drum

10. Sound Design & Mixing

Sound design binds the whole process. Be it moving text or a bouncing ball, animation always looks better with sound. We’ve worked with a studio for over a decade who create innovative and believable soundtracks, then master the final mix to work for cinema, TV, web and phones

sound-design-and-mixing-headphones

11. Final Delivery

You’ve seen the final animation with audio, and you’re over the moon. Now we deliver the final assets. Whether a 5 minute HD film, or a 5 second gif, the delivery is smoothly managed online. We’ll establish technical specs and who we’ll be sending it to in advance, so everything’s in place for an efficient delivery.

final-delivery

12. Digital Marketing

If you need the animation to reach a certain size and type of audience, you need a marketing plan. This can be simple or complex, but essentially determined by your projects end goals. Whether you need to reach a local community or a global audience, we’re partnered with a brilliant digital marketing co. who know all the tricks to get your film seen.

digital-marketing-facebook-youtube-twitter

1. Briefing

Our first chance to meet (in person or digitally) and chat about your ideas. It’s always helpful to see examples of work you like, as well as whatever assets you have. We can discuss your goals for the project, rough schedules and budgets.

coffee

2. Script

An engaging script is vital for a successful animation. If it’s not something you’re comfortable with, don’t worry, we are. We’ll work closely with you to build a script that’s perfectly suited to animation, be it from scratch or by tweaking an existing script.

typewriter-script

3. Feedback

The script is your first stage for feedback, but won’t be the last. Your input continues throughout the project, depending on how involved you want to stay. But as with any process, quick and clear feedback leads to an efficient process, and a better outcome.

feedback-cans

4. Design & Illustration

Designing a look and feel from scratch is how we love to work, giving your project its unique identity. As well as fresh creations, we regularly work from existing design elements. We send you ‘style frames’ that represent a frame from the animation, which we then ask for your feedback on.

pencil-paintbrush-design-illustration

5. Storyboard

The storyboard is where your story is first brought to life, and where so many descisions are made. It’s your first chance to see the pictures and script together, showing how the characters, layouts and transitions can enrich your idea.

storyboard

6. Animatic

The animatic is where we edit together the best sketches and designs available, building a narrative you can watch with a voice over (rough or finished). An animatic can look basic or impressive, all depending on the project and budget.

animatic

7. Voice Over (VO)

From an early stage we’ll provide a rough voice over, called a ‘scratch VO’. This allows us to agree on timing and tone before hiring the voice artist. BERT can work with you to select the perfect voice talent, and are partnered with a great sound studio who are experts in this area. We’ll direct the recording session, which you can attend in person or via conference call.

voice-over-microphone

8. Animation

You can relax and let us bring your ideas into fully articulated life. With an approved storyboard, designs and VO, we’ll be adding all the animated touches to make this project a memorable event to behold. With an agreed series of updates, we’ll keep you in the loop the whole way…

animation-bouncing-ball

9. Music

It’s a magical phase, when picture and music combine to become something much more! It all hinges on the composer, and we’ve several music genuises we work closely with. Original music isn’t just for the elite and can work for all budgets, but there’s no doubt library music is the most affordable. Many of our projects make great use of pre-existing music.

guitar-music-drum

10. Sound Design & Mixing

Sound design binds the whole process. Be it moving text or a bouncing ball, animation always looks better with sound. We’ve worked with a studio for over a decade who create innovative and believable soundtracks, then master the final mix to work for cinema, TV, web and phones

sound-design-and-mixing-headphones

11. Final Delivery

You’ve seen the final animation with audio, and you’re over the moon. Now we deliver the final assets. Whether a 5 minute HD film, or a 5 second gif, the delivery is smoothly managed online. We’ll establish technical specs and who we’ll be sending it to in advance, so everything’s in place for an efficient delivery.

final-delivery

12. Digital Marketing

If you need the animation to reach a certain size and type of audience, you need a marketing plan. This can be simple or complex, but essentially determined by your projects end goals. Whether you need to reach a local community or a global audience, we’re partnered with a brilliant digital marketing co. who know all the tricks to get your film seen.

digital-marketing-facebook-youtube-twitter

For regular updates on the animation process, follow BERT on social…

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